Growing your business from zero customers can sometimes seem tricky to find your first customer.

Your website is ready to receive payment, you have created a Facebook business page, you invite friends to like your page, and… now what?

 

Growing your business from zero customers is actually quite easy once you have the know-how. So how do you grow your business from zero customers?

 

Well, the money is in the list.

 

List building is one of the most effective ways to build a customer base and keep your customers and prospects in the loop of what is happening in your business. Before I move on any further, let me explain what is list building.

List building is, growing your mailing list by collecting prospects’ email addresses. Collecting your prospects’ email addresses allow you to keep your prospects in the loop with your products or services via email, therefore, converting your prospects into buyers/customers.

 

How To Build An Email List

Now that we know what list building is about, let’s move on to how to build an email list. You will need to create a page with an offer related to your business and offer it for free. Then create a call to action like “enter your email to receive your free” whatever the offer is.

There are different ways to achieve this page, you can use a funnel builder such as Groove Funnel>>> or click funnel>>> and a domain name or you can design this page from your WordPress website.

 

Prospects opting in, on your email list are indications that they are interested in what your business offers, hence keeping them in the know, with your products or services will turn your prospects into buyers/ customers.

 

How to drive traffic to your free offer page

Your free offer page is also called, opt-in page, landing page, or squeeze page.

There are 2 ways to drive traffic to any offer: 1. paid traffic 2. free traffic.

– Paid traffic

There are several paid traffic sources out there. All social media platforms offer paid ads which are usually quite reasonable. Also youtube, google, and solo ads are other means for paid traffic.

 

– Free traffic

You can use the same social media platforms as free marketing tools. The same platforms you use for your paid ads you can use these platforms to drive traffic to your offer for free.

For step-by-step detail on how you can use these social media platforms as free marketing tools, I have created a guide with everything laid out step by step. Get access to the guide here on the home page.

 

What is an autoresponder? 

An autoresponder is very important for email marketing. It automates your email sending which saves you time and ensures that customers’ and prospects’ emails are always on schedule and on time.

When a prospect opt-in your email if you have an autoresponder you can set up your autoresponder to send your prospects an email immediately after they have opted-in. It can be an email with instructions on how to access the free offer or a welcome email.

You can set up all your follow-up and marketing emails to be sent out on scheduled days and times.

 

For more in-depth detail on autoresponders and which autoresponder I think is the best one, go here

 

We do have a development team, so  If you need any assistance in executing any of  the mentioned topics in this post, such as: setting up your WordPress website, creating your opt-in page, getting leads or connecting your autoresponder so it’s ready to automate your emails,  contact us at support@learnaffluence.com or you can reach me personally at letheshiasim@learnaffluence.com